4 P’s of Marketing
Students must write a six-page paper on one of these topics:
Private Enterprise System (Capitalism)
Unemployment rate
Gross Domestic
Economic Indicators
Business Ethics
Corporate Social Responsibility (CSR)
Ethical Behavior
Corporate Environmental Policy
International Responsibility
Global Economy
International Trade
Strategies to reach Global Markets
Importing & Exporting
Trade Protectionism
Marketing Strategy
4 P’s of Marketing
Product Strategy
Promotional Strategy
The Consumer Market
The Federal Reserve Policy
Monetary Policy
Banking System
Money Supply

In writing the paper, you must discuss all of the relevant concepts associated with the theory. If applicable, give examples of how it is being used, has been used, or should be used by individuals, managers, and or organizations. Students may also want to discuss the impact or effect that topic has on individuals, managers, and or organizations.

Students can also mention the advantages and disadvantages of the theory, along
with the ramifications and impact of it upon society. It would also be good if you
gave your opinion and relate it to any experiences that you have had with the
The paper must be an original work that was written by the student. Students are
prohibited from submitting a paper that was written for any other course. This rule
applies to Introduction to Business, Introduction to Management, and the Elements
of Marketing. Students who are repeating this class must select another topic.
The research paper must be typed in the APA format, and must meet college
standards. The format requires that you use the Times Roman font style
with 12-point font, double spacing, 1-inch margins, and indent the first line
of every paragraph. The format also has special requirements for writing the
Reference Page.
Students must not plagiarize material from another source. Students who plagiarize
material will receive zero points for the assignment. According to the MerriamWebster Online Dictionary, to “plagiarize” means:
1) To steal and pass off (the ideas or words of another) as
one’s own.
2) To use (another’s production) without crediting the source.
3) To commit literary theft.
4) To present as new and original an idea or product derived
from an existing source.