Does Uber need to change their marketing approach to business customers?
Your video analysis answers must be written in a form of essay formatted APA Style of Writing, no less than 2 full pages (300 words) per page of written content.
With multiple academic resources references/citations (textbook, and one other source of reference, preferable Pro-Quest or STATISTA data bases from the FNU Library) that will support the content of the analysis.
(The video assigned will provide relevant information that correlates to the chapter assigned)
View video Move your business Chapter 7 “Business Marketing”.
Discuss the following video questions:
What characteristics are used to target businesses?
Does Uber need to change their marketing approach to business customers? Why?
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