Develop and post your initial response to the statement presented. Remember to consider your personal experiences as you develop your initial post. Read and synthesize the initial posts from your colleagues for each of the two statements. Engage in a substantive discussion with your colleagues on each of the statements posted and the issues/questions raised throughout the discussion period.
Lacobucci, D. (2017). MM5 (5th ed.). Cengage Learning.
Chapters 10, 11 and 13