The attached case titled ‘Spotify’ was published in the Harvard Business Review. The prompt below refers to the Spotify case.
Prompt: How is the rise of streaming affecting the broader music industry? How would you characterize the competition among online music services? From a value perspective, how would you evaluate Spotify’s business model from the point of view of artists, labels, consumers, and advertisers? Finally, how should Spotify consolidate its business model going forward?
Please do not exceed the word limit. LO 1-3 will be most relevant for answering these questions. However, you may bring in concepts from other lecture outlines if you want to. Instead of answering the above questions separately, please combine your answers to the questions above into one essay. Also, for the purpose of analysis, please ignore any events that have happened after the case was written, i.e., as stated earlier, there is no need to refer to extra material, beyond what is included in the case.
THE NOTES ATTACHED CONTAIN THE LO1-LO3 Material