What should coke have done with the data collected while conducting market research during the Cola Wars, specifically before, during and/or directly after the launch of New Coke in 1985?
Submit a 700-1200 word analysis answering the following question.

QUESTION:
What should coke have done with the data collected while conducting market research during the Cola Wars, specifically before, during and/or directly after the launch of New Coke in 1985?
It is expected that at least three resources ( from reliable sources, i.e., academic journals, Harvard business cases, The History Channel, and Reputable Newspapers/channels ) will be used in the case study analysis and listed in proper APA format.
Please Include the written case study, videos, and the primary source of information to analyze the New Coke marketing campaign. In short please cite all resources used.