Describe how the current website content fails to meet audience and stakeholder needs.
The coursework has two tasks to be completed

Task 1 – Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).
A. Using the attached “Paradigm Pet Professional UI Design Specifications” and existing “Paradigm Pet Professionals Website” from the Web Links section, compare the content, functionality, and navigation of the current website to user specifications and evaluate audience and stakeholders needs by doing the following:
1. Describe how the current website content fails to meet audience and stakeholder needs.
2. Describe how the current website functionality fails to meet audience and stakeholder needs.
3. Describe how the current navigation system fails to meet audience and stakeholder needs.
B. Determine the information architecture for the new website based on the attached “Paradigm Pet Professional UI Design Specifications” by doing the following:
1. Explain the necessary website functionality and micro interactions needed to meet audience and stakeholder needs.
2. Describe the type of content that will be used for one new page based on one of the new user personas, including how the elements of the content align directly to the chosen user persona.
3. Identify existing content from the website that will be removed or redeveloped and explain how that content fails to meet the proposed audience and stakeholder needs.
4. Create a visual sitemap to determine the structure and the hierarchy of the site content, including the following:
• a home page
• a page for each existing pet page
• a new page for the new user persona you identified in part B2
Note: You can use any tool to create the sitemap, such as graphic creation or manipulation software, presentation software, word processing software, or another tool of your choice. The sitemap must be submitted as an image embedded within your document.
5. Explain how your information architecture meets audience and stakeholder needs.
6. Explain the primary and secondary navigational elements required to support the information architecture.
a. Explain how these primary and secondary navigational elements each align with audience and stakeholder needs.
C. Determine page layout by creating a mid-fidelity wireframe for the home page that is sized for a desktop website that includes each of the following:
• site header, including the branding elements
• site footer
• primary and secondary navigational elements
• placeholder text and placeholder images
• specific components needed to support the information architecture (e.g., buttons, links, form fields, search bar)
Note: You can use any tool to create the wireframe, such as graphic creation or manipulation software, presentation software, word processing software, or another tool of your choice. The wireframe must be submitted as an image embedded within your document.
D. Develop a detailed maintenance plan for the responsive website that aligns with stakeholder needs outlined in the attached “Paradigm Pet Professional UI Design Specifications,” include one maintenance task for each of the following:
• efforts to ensure universal accessibility to all site content
• the relationship between written content and SEO
• tasks required to properly maintain the website
• plan for rendering the website on desktop and mobile devices
• SEO strategies for mobile devices
E. Demonstrate professional communication in the content and presentation of your submission.

Task 2 – A. Create an interactive desktop prototype based on the audience and stakeholder needs using the attached “Paradigm Pet Professional UI Design Specifications” by doing the following:
1. Include each of the redeveloped “Home,” “Dog Owners,” and “Cat Owners” design prototypes, using content for each corresponding persona from the attached “Paradigm Pet Professionals UI Design Specifications.”
2. Include one new design prototype based on one of the new user personas, including the content provided and the format specified in the attached “Paradigm Pet Professionals UI Design Specifications.”
3. Include a contact form that users can complete to request a virtual consultation with a pet professional that includes all the required fields specified in the attached “Paradigm Pet Professionals UI Design Specifications.”

Note: Your prototype should show the fields that will appear on your contact form, but the contact form does not need to be functional.

4. Include primary and secondary navigation elements as well as positional awareness techniques that provide the ability to clearly identify where each page is located within the overall information architecture and that allow users to navigate and interact between all sections of the website.
B. Provide a .pptx file or compressed .html file of your interactive desktop prototype, including the following:
• the updated “Home,” “Dog Owners,” and “Cat Owners” design prototypes
• the new design prototype
• the virtual consultation form
Note: You can use any tool to create the design prototypes, such as a graphic creation/manipulation software, webpage creation software, presentation software or another tool of your choice.
C. Demonstrate professional communication in the content and presentation of your submission.

See attachments for the Rubric for each task as well as a tips section provided.
1369253
29 minutes ago
Just to add to this, there are no page requirements/other than the rubric needing to be completed to exact. The tasks are graded straight from the rubric.