Let us assume that your audience is an intelligent layperson, such as someone who might pick up the New York Times or another good newspaper. Don’t assume that your reader has any specialized knowledge of your field. It may help to visualize someone you know that has not had any training in psychology (family members? friends?).
● To engage the reader, open with a strong hook so that they will want to continue reading your article.
● Use an appealing tone throughout the piece. How can this information be made more appetizing and exciting to someone who may not have a strong background in this field?
● Pay particular attention to vocabulary. Will your reader know the jargon or acronyms common in your field? Do you NEED to use that jargon or those acronyms, or can you find another way to say it that is still accurate?
● Remember that you do not have to summarize every bit of information in your article. What are the main points? Try to give the reader a good sense of the study that you are describing without drowning them in unnecessary detail.
● And above all, make sure that you are accurately representing the science! —