Using Communication Accommodation Theory as a basis, you should write a report that Identifies common communication practices in the destination culture
For this final assignment you will be looking at the interaction between media and culture through a practical exercise in cultural adaptation. You are to choose one of the two scenarios outlined below and write a short researched-based report providing advice to the client. In each case, you have to choose a culture that is significantly different to the one you are familiar with and conduct detailed research into the relevant characteristics of that culture.

Scenario I’m choosing:

You are an intercultural communications consultant brought in to advise local journalists about to be sent to an unfamiliar culture. Your job will be to provide advice on how to communicate most effectively with interview subjects during their posting. Using Communication Accommodation Theory as a basis, you should write a report that
Identifies common communication practices in the destination culture
Advises the journalists on communication strategies they might use to ensure their posting is successful.
For this exercise you can chose the news agency the journalists work for and the culture they will be working in.

Agency I am using: “The Age” – Melbourne Australia
Culture: China