Explain what kind of company Shopify is.
Digital Marketing Case Analysis 1

Read attached three WSJ articles and answer the following questions.
1. Explain what kind of company Shopify is.
2. Compare and contrast Shopify to Amazon.
3. How does the acquisition of Deliverr help Shopify?
4. Why would an online retailer choose to sell its products through Shopify vs. Amazon?
5. From an investor’s perspective, do you think it is the right time to invest in Shopify?

– Justify your answers.

– You need to provide specific and detailed analysis.

– The length of your paper should be at least three full pages (12 pt. font and double spaced).

– Cite other references when necessary.

This assignment is worth 25 points