How do strategic alliances add value and improve competitiveness?
Part 1
The newspaper industry is changing largely due to technological changes
and competition. Even large news organizations (especially newspapers) are
struggling. Complete the following for this assignment:
Describe
the industry and your approach to remaining profitable and competitive.
Use
the tools such as the five forces model, financial metrics, and other
analysis tools, to support your paper.
Part 2
Focus your discussion on the following:
What
are the reasons for strategic alliances?
How
do strategic alliances add value and improve competitiveness?