Identify an existing company and imagine you have been brought in to help the company increase its future success.
Identify an existing company and imagine you have been brought in to help the company increase its future success. You may use material that you completed throughout the course in completing this final project. This can include material you completed in the discussion and in the assignments. Adjust your previously completed course work to create a cohesive final project. In 8-10-pages, address the following:
Briefly identify the company and provide a short explanation of why the company is seeking growth through one, two, or three of the following grand strategies (select one, two, or three of the listed grand strategies that you believe as best choices for future successes).
Write a grand strategy plan addressing the expansion using one, two, or three of the following grand strategies:
Concentrated growth
Market development
Product development
Innovation
Horizontal acquisition
Vertical acquisition
Concentric diversification
Conglomerate diversification
Turnaround
Divestiture
Liquidation
Bankruptcy
Joint ventures
Strategic alliances
Consortia, Keiretsus, and Chaebols.
Evaluate three types of business-level strategies (low-cost, differentiation, and speed-based) and determine which is most appropriate for the business you choose based upon your grand strategy selections. Justify your choice. A combination of business strategies is acceptable if you detail the reasoning behind your approach.
Describe how you would implement your business strategy and assess the functional tactics you would implement. Include at least three objectives and one policy that would facilitate the successful implementation of your selected strategy or strategies.
Make sure you include a minimum of one graph that supports the researched data-driven arguments and why it is important.
The length and formatting requirements include:
8-10 pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
Formatted according to the CSU Global Writing Center’s APA resources.
Cite a minimum of 10 sources, five of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. The CSU Global Library is a great place to find these resources. A few resources that will help you learn about your selected company are CountryWatch, Mergent Intellect, Morningstar Investment Research Center, and the company’s annual 10-k report.
If you need assistance with your writing style or you need writing tips or tutorials, visit the CSU Global Writing Center.
Throughout this course, be sure to [use the Business Management Administration Research Guide in the CSU Global Library. Here you can:
Locate a variety of sources dealing with ethics, CSR, and business management.
Gather information specific to different aspects of business ethics.
Access writing and citing help.